HISTORY SINCE 1984

The fashion label PRIVATSACHEN exists since 1984 and this is our story.

SS 25 | the future is handmade

we believe in what lasts
fabrics that remember
colors that don’t shout
shapes that don’t aim to impress, but to accompany

PRIVATSACHEN
because being is enough.

AW 25 | EXPRESSION – A tribute to a dear frienD

Surrounded by wind, waves, the sea, and her favorite people, Connyie Rethmann draws inspiration from a fusion of impressions from nature, current socio-political topics, and her connection to others.

The result is the creative essence of PRIVATSACHEN: the materialized expression of her perception and attitude – her innermost self becomes her outermost, her EXPRESSION.

SS 25 | Die kunde

A tribute to our DNA – over 40 years of PRIVATSACHEN

Die Kunde SS25 is the result of a journey through the past 40 years of PRIVATSACHEN and is the essence and reflection of the DNA values of Cocon Commerz PRIVATSACHEN. 

SS 24 | IN GOOD COMPANY – DIRECTORS CUT

staying different for 40 years since 1984

CHANGE FOR THE BETTER – IF NOTHING CHANGES NOTHING CHANGES

…The topic of the collection, GOLDEN AGE A/W 2023, symbolizes the hope all of us have for a change for the better… being ready for change… and staying positive in the face of difficult times…

… the GOLDEN AGE line is my textile narrative of designing instead of suppressing…… it is our task to find confident words and to create lasting beauty…

Connyie Rethmann

SS 22 | CHECK A – Z

PRIVATSACHEN has been emphasizing sustainability for more than 37 years transparency and diversity ….. yet ….. when private clothes are produced and even if the fans wear these durable long lasting clothes as long as possible and we as a manufacturer try to make everything more and more right …..
it is impossible to be completely sustainable ….. because the moment we add a new dress to the world it is already not sustainable anymore ….. it has used material human power energy and time and only if we check ourselves daily in our doing ….. to become better in everything we are PRIVATSACHEN …..

….. we think ….. that each of our clothes makes a difference ….

A/W 2021 | WEARE TOGETHER – BEHAVIOR PATTERNS …. JUDGMENTS AND PREJUDICES

EVERYTHING REMAINS DIFFERENT

This collection is the result of Covid 19 Pandemic Time, which will change the world in profound ways … So at the heart of this collection, I’ve put all the questions to us humans that I think hold us together as a society …

I am always evolving as a human being….and I have been building an evolving wardrobe for my clients for 37 years – one season flowing into the next. I design in these times with a love and protectiveness instinct for my very demanding clients with extremely protective layering, luxurious finishes, tone setting layers and exquisite materials. Smart sustainable dresses for confident women that work effortlessly with older collection pieces. Relationship dresses ,that prefer to keep the distance for the moment.

SS 19 | SILENT SPRING

As in nature the balance is of absolute importance, the same way it is important to me to keep the balance between poetry and strenght and between form and space in my designs. But the most important is respect for mother nature herself.

AW 17 | ART TO DYE FOR

Wear fashion and they remember the fashion – wear PRIVATSACHEN and they remember YOU

SS 17 | DRESS FINESSE

My dresses should say more about the wearer than the designer.

Know you`re wearing something truly special.

Quality over quantity…

AW 15 | PATTERNS OF CHILDHOOD

Time and again, I have a great longing for the deep blue towelling pyjamas that I wore as a child.
There are clothes that you never forget and that you just love…

Can I create… clothing full of emotion? Can I design my clothes for you in such a way that they generate profound emotions from the first encounter… that they sweep you off your feet when you wear them?

In my work on your clothes, I am reborn time and again…

AW 11 | GIRL IN UNIFORM

die mode beschränkt sich nicht auf kleidung,,, sondern erfasst den ganzen menschen…. die mode bin ich selbst im bezug auf die gemeinschaft zu der ich gehören will und der zeit der ich angehöre…

AW 10 | PUPATED – THE RED THREAD

I am us – you are me!

I never wanted to be a brand,,,,, just make clothes that fit you…

AW 09 | GROBCOUTURE- THE GOLDEN CRAFT

or the dangers of sewing and knitting

a crucial part of the value of each product is knowing where and by whom it was made – knowing there’s an individual behind each item!

with my work, I want to be the accomplice of the women who wear my designs in their designs for living

better than any sales pitch = put it on!

SS 09 | DNA – DIE NATÜRLICHE AUSSTEUER

25 YEARS OF PRIVATSACHEN

For 25 years, each of our garments (fabric cells) has been a self-contained, independent, fashion-independent product. It can communicate and fulfil various other helpful functions and can be used for years. It increases the wearer’s energy metabolism and supports the respective metabolic needs in an attractive and sustainable way.

AW 08 | FREE SPIRITS = FREE ENTERPRISE

Our Winter 2008/9 collection “Free Spirits = Free Enterprise” is dedicated to the retail trade. We thank the caring heroes of the retail trade for their decent retail attitude:
PRIVATSACHEN are as individual as the people who deal with them, so the success of the collection lies in the hands of the individuals. People who follow their own vision with their retail activities. PRIVATSACHEN attracts cultural people. For them, clothing is also a question of attitude, reflecting their view of the world and their spirit of beauty. Pleated, dyed and quilted by hand, PRIVATSACHEN are as unique as their wearers:
High-culture clothes for women who don’t want to allow themselves to go cheap!

SS 07 | MISSWAHLEN – DAS KLEID-ER-TRAGEN

The results of the “Misswahlen” are dresses without compromise, perforated in numerous variations that allow the inside to shine out.

AW 05 | KLEIDERINNENLEBEN

20 years of PRIVATSACHEN…great women…great achievements…great feelings…

SS 04 | EINTRACHTEN & ZWIETRACHTEN

The dress as a textile homeland, the cuts borrowed from all people’s homes: Ethnic loans flowed into the design of the pattern of the fabrics and in the lines. But also the self-imposed uniforms of the protest culture of 60 / 70s found entrance.

AW 03 | SHADOW PLAY AND SILHOUETTE

The emphasis of the collection lies in the fabric structures, the shadow plays more lively surfaces: classy wrinkles, felt and shrinkage effects. Shadow play and silhouette, decisiveness and romance, whichever priority you put is ‘Privatsache’.

SS 2001 | CHARACTER LAUNDRY

not everyone has to like my clothes, not even many, but some have to like it a lot and they will never get lost in the shuffle.

SS 1996 | CURVY INDIVIDUAL

Great women at Cocon Commerz:
Show your TRUE SIZE through the classy materials and generous cuts.

1992 | LOOKING FOR THE WIDENESS

You have the size for our dresses.

1987 | SELBSTENTFALTUNG

In every single part of the collection is a piece of soul of the company Cocon Commerz. We work very private. Pieces of cloth for personalities. ffectionate handling of the finest materials and good craftsmanship produce extensive elegance and simplicity. Our clothes are retreat for body + soul.

1984 | GARMENT INTENTLY APPLIED

… I paint everything that does not resist, I fold everything that teaches me … the colours … the fabrics the shapes … I hope the dreams, I collect, I pile up the wealth and practice the fantastic throw…

birth of the crash scarf

about us
Wear fashion and they remember fashion – wear PRIVATSACHEN and they remember YOU.